Circuit unveils new logo and rebrands as CREDITAS Autodrom Brno

The racing circuit is entering a new chapter in its history. Automotodrom Brno is changing its name to CREDITAS Autodrom Brno. Alongside the new name, it is also introducing a refreshed visual identity that respects its heritage while bringing the brand in line with contemporary communication trends and the venue’s high ambitions.

This marks a significant step forward after nearly four decades of the circuit’s existence. Opened in 1987, the venue built on the legacy of the original road course Masaryk Circuit. The shorter name, Autodrom Brno, is clearer in an international context and reflects terminology commonly used in the world of motorsport.

“The circuit has an extraordinary history, which we approach with great respect. The new direction continues to draw on the iconic shape of the track, which remains the venue’s strongest symbol. At the same time, we were looking for a brand that works well in the digital space, in international communication and across the new formats demanded today,” says Karel Hubáček, Chairman of the Board of Autodrom Brno.

The new brand also reflects a close connection with the CREDITAS Group. “For us, the circuit is more than just an investment. We see it as an exceptional place with a rich tradition, strong sporting value and significance for the entire region. Our goal is to continue developing the venue and strengthening its position among the world’s leading circuits. Incorporating the CREDITAS brand into the name is therefore a natural expression of our long-term vision,” says Jiří Hrouda, CEO of the CREDITAS Group.

The new visual concept is bolder, more dynamic and naturally aligned with the character of motorsport. It features a deep red color, strong typography and a minimalist approach that allows the machines, drivers and the atmosphere of the circuit to take center stage. The identity will gradually unify communication across all channels – from the website and social media to merchandising and on-site navigation. The aim is to deliver a clearer, more modern and flexible approach that works better for engaging fans, partners, and visitors.

“The circuit has a powerful story and a distinctive shape, so we made it the central visual element of the new brand. The designer, Jakub Buček, also discovered an unexpected visual shortcut in it: from a certain angle, it resembles a motorcycle performing a wheelie. We didn’t want to simply tidy up the brand, we wanted to give it the energy people feel on this track. Respect for tradition wasn’t a constraint, but a natural part of moving the brand forward,” says David Geč, head of the Brno-based studio B tým, which created the new visual identity.

The rebranding and new visual identity follow a period of significant transformation for the venue, including major infrastructure investments, modernization of the track and the return of MotoGP to the Czech Republic. CREDITAS Autodrom Brno will once again host a round of the Road Racing World Championship this year, taking place from June 19 to 21.